MARKETING PLAN FOR CIGAFLAVA Essay Example | Topics and Well Written Essays - 2750 words

MARKETING PLAN FOR CIGAFLAVA - Essay Example A company analysis is reported as an internal review using SWOT analysis and competitive analysis with the rival cigarette brands. It also includes a consumer analysis where the company aims at targeting young adults and social smokers as a market entry strategy. The financial overview is discussed in the report. The overview will cover the allocation of resources on the different processes of the company as well as the share of each marketing promotion strategies on the marketing budget. A sales forecast is included that will tell how much the company will generate in revenues for the whole year. An implementation plan is also illustrated on the report. The activities are focused on the different marketing tools that the company will utilize in order to gain market share. In order to ensure the success of the marketing plan and its activities, several control areas are identified for monitoring. Deblyn Enterprise's mission is to provide the highest quality and lowest cost of flavored cigarettes for the market. The company exists to attract customers and satisfy customers' needs. The company will ensure success by developing and promoting a niche product - flavored cigarettes. Cigaflava and its sub-products will exceed the expectations of the company's customers. It is the objective of the company to maintain a steady sales growth for Cigaflava each quarter. It will continue to increase market penetration in the US by 2% per quarter. The company will increase brand awareness for Cigaflava and its uniquely flavored cigarettes. Situational Analysis The tobacco industry is deeply rooted in the US history. During the period of the early settlers, the export of tobacco to England had financed the shipment of essential goods to the country. Tobacco became their lifeblood. Today, tobacco sales continue to play a major role in the US economy. The cigarette industry segment has become an important segment for tobacco. In the 20th century, cigarette smoking is the leading form of tobacco consumption. In industrialized countries such as the US, cigarettes disproportionately influence tobacco spending. It is on this industry segment that Cigaflava aims to enter into. SWOT Analysis The following SWOT Analysis encapsulates the key strengths and weaknesses within the company and illustrates the opportunities and threats facing Deblyn Co. and its Cigaflava products. Strengths The strength of the company lies on the niche product - flavored cigarettes. It is a growing new industry and the company is prepared to exploit it. The products are new flavors in the market. It is made with a strong flavor but with low