Marketing strategy Research Paper Example | Topics and Well Written Essays - 3000 words

Marketing strategy - Research Paper Example etting out a working marketing strategy which mainly focuses on customer satisfaction and customer awareness by selling, expanding or creating a new market line, branding, building awareness of new products and services and customer appreciation campaign. By focusing on the marketing strategies, the company will have created an elaborate distribution plan that enhances customer relations thus creating a competitive advantage over their competitors and an opportunity to investigate the competitor’s capabilities by assessing their reactions to their marketing strategy by differentiating itself. The main goals of this research are to study and assess the impact of Wal-Mart’s marketing strategies on the market shares of the USA as a leading retailer and to investigate the main role marketing strategies play in the enhancement and growth of Wal-Mart and how their strategies have aided them in staying different from its competitors. Wal-Mart is currently the largest retail store chain in the world and its profit margins have been increasing yearly thus enabling it to remain the most profitable retail store in the United States. Wal-Mart was founded in the late 1940s by Walton and has been dealing with all major products which are categorized into fourteen general categories, that is music and books, apparel and jewelry, electronics, furniture and home dà ©cor, outdoor living, groceries, health and beauty, movie, photo, medicines, baby care, sports and fitness, toys and video games. The retail store has received reputable fame due to its marketing strategies and profit gains over the years making it the most researched on retail store worldwide. This research is beneficial in the analysis of marketing strategies that Wal-Mart uses to remain atop the retail market as it demonstrated the benefits of marketing strategies in aiding companies reach their objectives. In today’s market, customers are increasingly demanding for satisfaction in terms of what they want,